Beta-carotene is a pigment found in plants that gives them their color. The name beta-carotene derives from the Latin name for carrot. It gives yellow and orange fruits and vegetables their rich hues. The richest sources of beta-carotene are yellow and orange fruits and vegetables (such as carrots). In general, the more intense the color of the fruit or vegetable, the more beta-carotene it has. In the body, beta-carotene converts into vitamin A (retinol). We need vitamin A for good vision and eye health, a strong immune system, and healthy skin and mucous membranes.

Source: Mount Sinai