Which iconic 80s toy was originally conceived as a greeting card series?

The 10 original Care Bears, which wear belly badges to denote their personalities, were intended to be American Greetings card characters in 1981 until they became plush, stuffed Parker Brothers dolls in 1983. By 1985, Cheer Bear, Bedtime Bear, Birthday Bear, Wish Bear, Tenderheart Bear, Good Luck Bear, Love-A-Lot Bear, Friend Bear, Funshine Bear, and Grumpy Bear were all featured in an animated television series and, by the late 1980s, also starred in three major Canadian-American movies.

Source: Stacker