Which chocolate chip cookie brand name is a reference to a nautical term?

Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts; each can be identified by variations in the color of the package. The name is a reference to the nautical term, "Ships Ahoy!" The actual reason for the naming is unclear.

Source: Wikipedia