Throughout the years, the slogans used in advertising for Coca‑Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca‑Cola. Some slogans for Coca‑Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining. "Open Happiness" was the slogan introduced in 2009, until " Taste the Feeling" was introduced in 2016.

Source: The Coca-Cola Company