The Starbucks logo, a deep green circle with an alluring two-tailed siren at its centre, has left an indelible mark on our collective consciousness. This captivating emblem has evolved, starting with a detailed brown twin-tailed siren and undergoing three simplifications to its current iconic form. Starbucks claims the siren in their logo pays homage to the 16th-century Norse woodcut and the maritime history of coffee trading, linking their brand to the global journey of coffee beans.

Source: Instituto Marangoni