The battle between the Coca-Cola Company and PepsiCo was so fierce that in the 1980s, the rivalry was dubbed “The Cola Wars,” a satirical nod to the Cold War. Soda drinkers and marketers alike can agree that it’s intriguing to dissect what makes these two brands so competitive, and what businesses can learn from the ongoing battle. The Cola Wars not only shaped the beverage industry, but they also offer a treasure trove of valuable lessons for marketers today. So, let’s take a closer look at Coca-Cola’s and PepsiCo’s respective approaches to branding and marketing to decide once and for all which one truly reigns supreme in The Cola Wars.

Source: Hencove